Bringing Ideas to Life Through Design & Digital Media
DESIGN & DIGITAL PORTFOLIO
Welcome to my design and digital portfolio!
As a visual problem-solver with a BS in Design & Digital Media, my approach bridges the gap between analytical structure and compelling aesthetics. My design philosophy is deeply rooted in precision—a methodical mindset honed through a background in mathematics and peer tutoring, which I now apply directly to the canvas of digital media. I believe that effective design must be as functionally rigorous as it is visually engaging.
My core professional focus lies in environmental graphic design and accessible communication. By leveraging industry-standard tools like Illustrator and InDesign, I engineer highly structured, ADA-compliant signage and large-format wayfinding solutions. These projects demand a meticulous understanding of scalable vector graphics, strict spatial awareness, and an unwavering commitment to universal legibility across diverse public spaces.
Beyond spatial and environmental design, my work explores the dynamic realm of visual storytelling and digital layout engineering. From balancing text-heavy editorial grids and developing commercial brand identities to conceptualizing and illustrating vibrant original characters, I thrive on translating complex ideas into polished, impactful realities. Every piece in this collection reflects a dedication to clarity, creative versatility, and technical excellence.
I invite you to explore my design projects below.
DIGITAL MEDIA & MARKETING DESIGN
Designed a multi-channel collection of digital media assets and visual layouts focused on high engagement and clear communication. Combined strategic visual hierarchy, deliberate typography, and dynamic graphic elements to deliver memorable, consistent branding across digital ads, marketing collateral, and online media platforms.
Featured Design Highlights:
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Typographic Architecture: Executed comparative studies in font pairing—demonstrating how sans-serif, serif, script, and display typefaces create clear visual hierarchy across marketing materials.
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Hybrid Creative Workflow: Combined traditional vector layout tools in Illustrator to build layered textures and visual depth for digital displays.
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Multi-Format Engagement: Tailored visual assets for versatile deployment across digital ad networks, educational media, and high-impact social campaigns.
Software & Standards: Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint (if necessary), Typography Hierarchy, AI Generation Tools, ADA-Compliant Accessibility Planning
Note: Benjamin Wilkinson Digital Creations is a personal branding concept; bwdigitalcreations.com is currently not an active website.
Designed an empowering, typography-driven social advocacy graphic built around core messages of inclusion and self-acceptance: "Equality for all," "You are You," "Love is Love," and "Be Proud of Who you Are." Features high-impact, layered typography paired with a vibrant, high-visibility color palette to deliver an uplifting message across digital and print media. Leveraged AI tools during the creative workflow to explore layout concepts, color pairings, and overall composition, refining the elements into a polished final deliverable.
Software & Tools: Adobe Photoshop, Adobe Illustrator, Generative AI (Concept & Layout Assistance)
BUSINESS DESIGN MOCKUPS
Designed a suite of four promotional brand posters for Mock & Proper, a conceptual beverage brand, created as part of a formal design assessment for Coalition Technologies. The challenge required executing a cohesive visual identity across multiple commercial ad formats while maintaining strict brand alignment.
I balanced typography hierarchy, custom logo placement, and high-impact lifestyle photography to establish a sleek, upscale brand tone, then developed versatile layout configurations — dark-mode, light-mode, product-focused, and lifestyle editorial — tailored for print advertising and digital marketing campaigns.
Programs Used: Adobe Illustrator, Adobe Photoshop
Project Type: Design Assessment (Coalition Technologies)
Square Ad Format (1:1 / Print or Feed)
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Overview: Designed a high-impact, square-format awareness ad for The Borgen Project focused on mobilizing public support to end global poverty.
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Layout & Visual Hierarchy: Structured with a bold, attention-grabbing headline, high-contrast imagery, and clear typographic hierarchy to immediately communicate the core advocacy message in a compact layout.
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Call to Action: Features a prominent call-to-action button paired with clear contact and advocacy links, directing viewers to contact congressional leaders.
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Format: $1080 \times 1080\text{ px}$ (1:1 Square) optimized for multi-platform digital feeds and print collateral.
Social Media Banner / Story Format (9:16 or 16:9)
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Overview: Developed a dynamic, full-bleed social media campaign graphic engineered for high engagement across digital advocacy channels.
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Visual Engineering: Utilizes strong spatial framing, high-visibility color blocking, and clean text overlays designed to maintain legibility during fast scrolling on mobile devices.
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Messaging & Branding: Combines crisp organization branding, key global statistics, and an urgent call-to-action to maximize viewer conversion and campaign reach.
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Format: Optimized for digital campaign placements and mobile feed integration.
Software: Adobe InDesign, Adobe Illustrator
Project Type: Design Assessment (The Borgen Project)
LOGO & PRODUCT LABEL DESIGN
Designed custom visual identities and product packaging labels across distinct brand concepts, including Harvest Lawn Care and Strong Honey Roasters. Demonstrates advanced vector illustration, custom pattern generation, and brand consistency across physical and commercial media.
Harvest Lawn Care: Created a series of logo variations featuring custom-designed sun rays, rolling hills, and a flower icon, experimenting with diverse layouts and backgrounds to test brand scalability.
Strong Honey Roasters Label: Engineered a vibrant product label featuring a stylized bee character set against a custom repeating hexagon honeycomb pattern, balanced with rich warm color palettes and clear typography.
Programs Used: Adobe Illustrator
Developed For: Madeline Curnan, Beacon College
MENU DESIGN
Designed a vibrant, restaurant menu for The Great Hall Eatery in Adobe InDesign for a Publication Design project, combining clear editorial hierarchy with custom vector character art to create a fun, engaging dining aesthetic.
Key Design Elements:
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Typographic Hierarchy & Editorial Layout: Structured itemized sections—Appetizers, Entrees, Desserts, and Beverages—using distinct, high-contrast headings, customized subtext, and clean dot-leader price alignments for effortless readability and visual balance.
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Vector Graphic Integration & Branding: Integrated playful SVG food character graphics (featuring a fry bundle, burger, pizza slice, and hot dog) into the layout to infuse personality and complement the brand's playful theme.
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Palette & Spatial Engineering: Selected a high-visibility, retro-inspired color scheme (bold teal, golden yellow, and deep purple-blue) framed with a strong border layout to ensure clear sectioning and visual cohesion across print formats.
Programs Used: Adobe InDesign
Developed For: Brittany Strozzo, Beacon College
VIDEO EDITING & MOTION MEDIA
Combining technical precision with dynamic motion, this collection highlights video editing, title animation, and promotional storytelling projects. From multi-cam sequencing and color correction to timing graphic elements to music tracks, each piece demonstrates how visual pacing, sound design, and motion media work together. Key typography and brand colors are purposefully selected to align naturally with each brand's visual identity and enhance overall engagement.
Each video required careful planning, layout, and refinement, but bringing these concepts to life really made every detail worthwhile.
Programs Used: Adobe Premiere Pro, Digital Asset Management, Audio Post-Production
ENVIRONMENTAL WAYFINDING & PUBLIC SIGNAGE SYSTEMS
Engineered high-contrast, scalable vector graphics for intuitive environmental navigation and ADA-compliant public wayfinding. Focused on designing universally accessible visual assets that convey critical information instantly within high-traffic shared spaces.
Executed with strict adherence to visual accessibility standards, contrast mapping, and cohesive structural layout across varied environmental themes.
Featured Artwork Breakdown:
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Thematic & Culture Systems: Adapted standardized wayfinding icons across distinct narrative themes (Western, Superhero, and Royal Court) while preserving universal visual clarity.
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Color & Contrast Mapping: Employed distinct background geometries (rectangles, circles, and rounded ovals) alongside bold palette shifts to establish immediate spatial separation across different signage categories.
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ADA Integration: Incorporated tactile tactile elements, Braille notation, and high-contrast typography to support accessible navigation for visually impaired individuals.
Software & Standards: Adobe Illustrator, Adobe Photoshop, Typography Hierarchy, AI Generation Tools,
ADA-Compliant Accessibility Planning
CHARACTER DESIGN & ILLUSTRATION
Designed and developed a cast of original characters through digital illustration and visual concept development. Leveraged AI tools during initial brainstorming to explore varied poses, styles, and directions, followed by full manual refinement into finished artwork.
After the initial concept stage, I refined the characters into polished digital artwork with bold colors, expressive features, and a consistent visual style. This project helped me explore how emerging creative tools can support the illustration process while still keeping the final designs guided by my own creative direction.
Featured Character Highlights:
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Silhouette & Identity Design: Engineered distinct character profiles and costume geometries to ensure each character remains instantly recognizable in group compositions.
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Hybrid Brainstorming Workflow: Utilized generative AI tools during initial concept phases to quickly experiment with dynamic poses, expressive moods, and color themes before executing final manual vector and digital edits.
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Multi-Media Versatility: Styled characters specifically for scalable use across digital animation, educational storytelling, and interactive media.
Programs Used: Adobe Photoshop, AI Generation Tools
Developed For: Personal Project